If you’re in the business of creating business cards, you’ve probably become somewhat familiar with the term called “card design”. Card design can be a challenging and fun process. It can be fun because there is a lot of freedom to express your creativity – after all, the card itself is a reflection of your creative expression! Card design has become a very popular skill for many designers and even those just getting started in the industry. The question remains: how do you get the most from your card design?
The first step in designing cards that will be of great impact is to develop an understanding of the market you are trying to serve. Do you sell cards online? Are you hoping to make a name for yourself by offering custom-made business cards or other cards that reflect your personality? How about a certain type of product, such as restaurant cards or travel brochures? Develop a niche for yourself and start looking at the market to find out what type of cards people are interested in.
Once you have an idea of the type of cards you wish to create, the next step in creating a high-impact business card is to create an image of your ideal customer. Do you think they are attractive? What kind of job do they do? What are their strengths and weaknesses? Think about the things you love to do, the activities you are skilled at, and the kind of person that you would like to date, marry, or have children with.
You want your high-impact business card to capture the recipient’s attention. You want the visual aspect of the card to stand out. One way to accomplish this is by choosing an image that speaks directly to the recipient. This may sound simple, but you’d be surprised at how many cards end up as illustrations in someone else’s design or on the back of someone else’s card.
After choosing an image, make sure the colors you choose for your business card to match the image. If they don’t complement each other, it won’t look right, and potential customers won’t be able to identify you with the card. It’s also important to make sure the background is easy to read. It should contrast nicely with the image, but not be distracting.
There are a few more tips to keep in mind when designing and printing a high-impact business card. Make sure the font is bold and easy to read. Also, make sure the font is in a size that is readable but not too small. For more info on brochures and other printed marketing material visit https://www.scottsdaleprintservices.com.